THE IAB BALTICS MONTHLY WRAP | october
Dear IAB Baltics Community,
What an eventful month October was for IAB Baltics members and friends! We had the opportunity to come together in Vilnius, and our heartfelt thanks go to Delfi for hosting an energetic and enthusiastic digital marketing community. While the Gold Standard was a key topic, we delved into a range of other pertinent subjects. This meeting injected new motivation into our ongoing endeavors.
In Riga, IAB Baltics continued to make its mark, not only by hosting members in the splendid premises of Printful for our monthly meeting but also by presenting AdEx findings at Rigacomm. Kaarel Oja, Head of AdEx Task Force, delivered a presentation to a packed house of eager participants.
The gathering in Tallinn, set against the backdrop of the PocoArt gallery, brought together more than thirty local digital marketing enthusiasts. Let's not forget the diligent efforts of our Responsible Marketing and Education Task Forces.
We are excited to announce that our family is growing, with Mixd and Martailer joining IAB Baltics as new members. These additions enhance our collective strength and diversity, further enriching our community.
These moments of interaction, knowledge sharing, and collaborative spirit define the essence of IAB Baltics. We are grateful to everyone who participated and contributed to making October such a productive and fulfilling month.
Here's to continuing the journey together and creating even more memorable moments
new members
We welcome two new members to the IAB Baltics family:
Scaling businesses worldwide with compliant content & best-selling performance strategies.
Martailer - develops retail media management platform for omnichannel retailers. Platform allows retailers automate and scale vendor/brand marketing business on-site, off-site and offline
Upcoming events
IAB Europe Policy paper on GDPR:
IAB Europe Offers Key Recommendations to Enhance GDPR Enforcement in Cross-Border Cases
This week we released a positioning paper outlining recommendations to improve GDPR enforcement in cross-border cases. The paper is in response to the European Commission's ambition to simplify and expedite GDPR enforcement in such cases. Read the full press release below.
Task Forces: Your Invitation to Influence
IAB BALTICS HAVE TASK FORCES WAITING FOR YOU TO JOIN:
Our Retail Media Working Group took the lead, crafting a comprehensive 101 Guide to Retail Media to define and demystify its nuances.
Gold Standard - Focused on a wide range of standards, including brand safety, user experience, agency certifications and more.
AdEx- Diving deep into advertising expenditure insights for the Baltic markets.
Education - Pioneering educational programs to shape the next generation of digital marketing professionals.
Responsible Marketing - Exploring AI's transformative role in targeting, personalization, and analytics.
IAB's task forces are a vital part of our network. From establishing brand safety standards to exploring AI's horizons in digital marketing, we're setting the pace. Here's a snapshot of task force activities:
If these initiatives resonate with you, consider joining our mission. Contact Mindaugas Reinikis at [email protected] for membership opportunities.