We are committed to building a sustainable future for digital advertising and for that we rely on the three principles:
1.Digital Market Competence.
Data-based interactive media market analysis and competence in each country, on the Baltic level and in comparison to European and global market data is our top priority to help businesses prepare and make wise and right decisions.
2. Market Education
Starting from member workshops, and certified trainings to industry conferences and international experience exchange, we aim to highlight what works in interactive media world and celebrate digital empowerment.
3. Honest Market Standards
We are the voice of the digital industry that tackles and address the big issues in market legal concerns, procurement standards, ethics, quality and transparency.
The Interactive Advertising Bureau (IAB) is an organization founded in the USA in 1996, currently operating in several dozen countries, an organization associating entities on the interactive market. The main task of the IAB is to support the activities of the participants in the interactive advertising market. In 2001, the original name of the Internet Advertising Bureau was changed due to changes taking place in the market - the Internet has developed and integrated with mobile techniques and alternative communication channels. The new name is, therefore, more in line with the nature of modern online advertising.
The Interactive Advertising Bureau currently operates in dozens of countries around the world. All local branches of the association operate independently and are free to regulate the markets they represent. IAB Baltics is an independent organization, but maintains close contacts with IAB members in Europe, the USA and other parts of the world.
