WELCOME TO IAB BALTICS MONTHLY WRAP
It’s your monthly roundup of the latest news and views from us, our members, and the European and National IAB networks.
First months of IAB Baltics has been a wild, but extremely important and insightful ride for our enthusiastic team of the board members. In the beginning of November we went on tour to visit potential members in Tallinn and Vilnius, accompanied by very special and inspirational guest - Daniel Wieler, chairman of the board of IAB Sweden. A lot of questions were asked and answered, great ideas about how we will proceed to start making a difference, developing Baltic interactive advertising industry and be finally seen by other European markets as competent and valuable players. Great times ahead!
Warm regards,
Digna Degtjarova
Chairperson, IAB Baltics
New members
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With offices in Riga and Dubai, Top Media manages advertising campaigns on Google, Facebook, Youtube, Instagram, TikTok, LinkedIn, Twitter, Amazon, and other platforms across 160 countries. Their clients' advertising budgets yield from a few thousand to several million a month making them a world-class marketing agency.
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Infinitum Agency has been around for 10 years, working on both local and international level. They are the only Google Analytics 360 premium product partner in the Baltics providing clients with services like web analytics, digital advertising, and website optimisation. Infinitum digital advertising services include Google Ads, Facebook, Instagram, Bing, and advertising in leading Latvian and Baltic media.
JOIN FIRST IAB BALTICS TASK FORCES
Task forces are working groups focused on a specific area and thus vary in makeup and process, but typically will have fortnightly working group calls and monthly meetings or calls with a wider group.
IAB BALTICS HAVE LAUNCHED FIRST TWO TASK FORCES:
Research - The Research Task force provides strategic insight to drive digital advertising investment by overseeing and inputting existing research activities, creating new ones and formulating an annual research plan.
The Chair of the Task force: Kaarel Oja (Quantitas) Members: Digna Degtjarova (Frank By Inspired), Ivar Krustok (Delfi Meedia), Aivars Avotins (Inspired Latvia), Zane Viksna (Infinitum).
Golden standards - Purpose of this task force is to establish standards for Baltic online media regarding brand safety, user experience,transparency of the media owners and other important criteria. The Gold Standard is open to IAB Baltic members who buy and sell digital media. It will improve the digital advertising experience, help compliance with the GDPR, tackle ad fraud, uphold brand safety, and strengthen supply chain transparency.
The chair of the Task force: Liana Conley (TVNET Group) Members: Gedimidas Blazys (Digital Matter), Janis Polis (Top Media), Andis Stafeckis (Infinitum), Digna Degtjarova (Frank By Inspired).
Being a part of a task force will help you to expand your knowledge and network with other leaders in the field, and provide valuable education and guidance to the wider community. You can stay up to date on the latest best practices, and industry standards. Typically, the work of the task force is shared through events, webinars or whitepapers, so you have the opportunity to showcase your skills beyond the immediate working team. Being a part of a task force means you can influence the work we are doing to drive forward the future of our industry.
NETWORK NEWS
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State of the Nation
FOUNDER
DIVE INTO OUR LATEST STATE OF THE NATION WEBINAR- DIGITAL ADVERTISING OUTLOOK FOR 2023
Join IAB Europe’s Chief Economist on 7th Dece mber at 15:00 CET for a ‘State of the Nation’ digital advertising end-of-the-year edition. In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels.
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Google privacy sandbox
JOIN IAB EUROPEʼS LATEST WEBINAR WITH GOOGLE ON THE PRIVACY SANDBOX
IAB Europe in collaboration with Google is offering two technical webinars to get a deeper understanding of how the API proposals of the Privacy Sandbox are going to work. The first on the 6th December and the second on the 15th December. These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
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E-COMMERCE BERLIN EXPO 2023
IAB Europe is partnering with E-commerce Berlin Expo once more on the 23rd of February 2023. The upcoming edition of the E-commerce Berlin Expo will take place in STATION Berlin. Visiting the conference is free of charge upon online registration on the website.